The PR Net

Journal

Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works. Emma Chamberlain x Pinterest courtesy of Autumn Communications Carmela Feliciano, VP of Talent & Creator, Autumn Communications What’s work...

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The PR Net Digital Event Recap: How Brands Can Celebrate Black History Month in A Meaningful Way

Black History Month has a place on most marketers’ content calendars, with campaigns and programming plans to mark the occasion. Oftentimes though, companies miss the mark and come off as performat...

5 Tips to Prep Your Clients for PR Success

Companies considering hiring PR support to grow their business may be eager to jump right into working with an agency, without first identifying business goals or understanding how to find the righ...

Recruiting Best Practices in A Candidate-Driven Market

As evidenced by our active jobs page, there are tons of opportunities out there for marcomms pros of all levels. While this is great for talent, the candidate-driven market can be challenging for c...

Inclusive Marketing Trends That Need to Continue in 2023

As last year proved, authentic connection, inclusive storytelling and community-building are all pillars for marketing to diverse audiences. BerlinRosen’s Janna Pea, executive vice president, and M...

The PR Net Next Gen Awards, 2023

Announcing the winners of 'The PR Net Next Gen Awards' - a new annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field ...

What to Drink During Dry January

The dry January trend is nothing new, but this year it seems like more are preferring to imbibe sans-alcohol. That’s partly because of a general shift in the wine and spirits landscape; with consum...

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