The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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The Changing Role of a PR Firm

Written by Bryanne DeGoede, Managing Partner, BLND Public Relations Public relations firms have had an evolving scope of services over the years. In 2014, when I first opened BLND PR in Los Ange...

Experiential Event Highlight: Snoop Dogg x 19 Crimes Launch by ENTER

To kick off the launch of 19 Crimes Cali Gold sparkling wine presented in partnership with the iconic Snoop Dogg, Treasury Wine Estates partnered with three of the most high-profile nightlife desti...

We got the ultimate education in rejection-proof media pitching in our workshop led by journalist Dylan Grace Essertier, whose work has appeared in Vogue, WSJ Magazine, Condé Nast Traveler, InStyl...

The State of the Metaverse: What Marcomms Pros Need to Know

We've covered NFTs, the metaverse and Web3 a few times now, from our 101-style webinar last year to a couple of recent stories on ways these digital spaces are affecting communications and how the ...

How Technology is Changing PR

Written by Matt Caiola, Co-CEO, 5WPR Technology has affected public relations, and PR professionals everywhere are trying to harness the power of tech to improve their practices. The PR industry...

How Companies Are Advancing DEI in the Marcomms Industry

The past couple of years have seen a renewed – and for some organizations, simply new – focus on advancing DEI across almost all industries. In the marcomms world, we saw brands and agencies steppi...

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