The PR Net

Journal

Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works. Emma Chamberlain x Pinterest courtesy of Autumn Communications Carmela Feliciano, VP of Talent & Creator, Autumn Communications What’s work...

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How Brands & Marketers Are Democratizing Wellness

Ironically, the wellness category hasn’t always been very approachable or diverse. An industry dedicated to helping consumers live better actually alienated many, with an all-or-nothing approach th...

Experiential Event Highlight: TikTok GRAMMY Party by BMF

TikTok has played a significant role in the GRAMMY nominee trajectory in 2022 - from ABBA to Steve Lacy up for “Record of the Year”, to Bad Bunny and Lizzo up for Album of the Year, to the FIRST GR...

Design Trend Report, 2023 Edition

Timeless design aside, hearing about the latest trends in home and hospitality is always a creativity inducing exercise. From small changes that make a big impact, like adding a pop of color or dus...

Canadian PR Pros to Know

With two Toronto events under our belt now, we can say with certainty that the world of Canadian comms is thriving. Get to know the local industry leaders below, from their client lists and current...

Best PR Practices for YouTube Influencers

Dara Busch is co-CEO of 5WPR, a leading PR agency. While Marcomms pros are typically very social media savvy, the focus on Instagram and TikTok tends to overshadow another important channel: You...

The Beauty Issue: Trends to Watch in 2023

The beauty issue is always a fun read because the industry is constanty evolving. From the fleeting celeb trends only the brave embrace, to longer-term shifts like a focus on skin health, we were c...

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