The PR Net

Journal

Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works. Emma Chamberlain x Pinterest courtesy of Autumn Communications Carmela Feliciano, VP of Talent & Creator, Autumn Communications What’s work...

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PR and Marketing Insights to Target Gen Z

In order to reach, engage with and retain ever-discerning Gen Z consumers, marcomms pros must create dedicated strategies that resonate with this group's values and preferences. Lauren Kaufman, Sen...

Five Ways to Respectfully & Effectively Support Diverse Voices in the Media

Written by Nina Ezul Lee, Senior Director of Communications, The Oriel Company Over the past decade, we’ve seen unprecedented success from AAPI artists. Beginning with Psy’s undeniable internati...

Hot Destinations for 2023

We love a good trend report, especially one that divulges insiders’ predictions on the latest and greatest in travel. From exotic destinations to domestic getaways, luxurious hotels to cultural exp...

Holiday Windows Not to Miss this Year

One of our favorite holiday traditions is strolling to see the dazzling displays in the windows of our favorite retail destinations. From bright lights to festive fashions, decked-out holiday windo...

The right thought leadership strategy can not only boost your reputation among industry peers, but it can also connect you with the increasing number of consumers that want to hear from founders an...

Chicago PR Pros to Know

Following our successful Chicago chapter launch, we were excited to learn more about the local PR community and the pros leading the industry far beyond city limits. We checked in with top PR minds...

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