The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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NYC Hotels on Our Radars Right Now

The pandemic may have caused an international hiatus of hotel openings, but you’d never know that if you walked around NYC right now. From brand new names to old favorites and reopenings, some of t...

Freelancer Spotlight: Melissa C. Welch

Meet Melissa C. Welch, a Connecticut-based marketing communications specialist. From her early days as a PR intern in Paris to running her own biz, Melissa has worked with hundreds of brands throug...

6 Hallmarks of a Great PR Agency - author: Lisa Kay Smith

We recently published our annual ‘The PR Net 100’ list and as I read through all the applications, they led me to write this short piece. What separates a good PR agency from a great one? From t...

Home Media Outlets You Might Not Know About

If you’re into home and design, you probably have a handful of go-to publications for getting interior inspo, trend updates and the like. But what about the lesser-known names delivering big on all...

Marcomms pros have become extremely social media savvy, utilizing platforms to boost brand awareness, sales, loyalty and beyond. While the opportunities on Instagram and TikTok need no introduction...

Marcomms’ Best Dressed

New York Fashion Week is upon us, and that means crowds of (even more) well-heeled individuals out and about all over the city. While it’s always fun to see what designer duds walk the runways, and...

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