Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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From tracking brand awareness to analyzing conversion rates, the true power of combined marketing and PR efforts lies in the ability to measure their impact effectively. The Haute in Texas team div...
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From identifying the right expertise to aligning on shared goals, choosing a PR firm can be a pivotal decision for any startup. Elliot Tomaeno, founder of ASTRSK, shares his insights on the key que...
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In 2025, the opportunity for brands lies in aligning with consumers’ evolving desires for authenticity, empowerment, and meaningful connection. BMF’s 2025 Trend Forecast identifies five macro trend...
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The creator economy is undergoing a significant shift, with creators taking on roles as visionary founders, brand strategists, and media innovators who are redefining commerce and entertainment. Bi...
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As the creator economy continues to evolve, understanding what drives creator partnerships has never been more important. The Digital Dept.'s 2025 Creator Report reveals insights into where creator...
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From the rising power of influencer-driven campaigns to the expanding potential of podcasts, the year ahead promises groundbreaking shifts in how brands connect with audiences. Industry leaders sha...
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