The PR Net

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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The PR Net 100, 2022: Sutton Communications

Founded by art comms vet Calum Sutton, Sutton Communications works with the preeminent arts and culture icons of the world – from galleries and museums to leaders in architecture, design, luxur...

The PR Net 100, 2022: ZOÏ Agency

Founder Maria Varvarikos has always been discerning about her client partners, but over the last couple of years, Canada-based ZOÏ Agency’s roster has grown to include more luxury names and bra...

The PR Net 100, 2022: W Communications

Despite the pandemic and transatlantic borders being shut, London-based W Communications opened their New York office in February 2021. Since then, the agency has grown their retained client ba...

The PR Net 100, 2022: SHADOW

Celebrating 15 years in the business, SHADOW continues to experience significant growth with the addition of several global-scale brands across categories, specifically within its luxury portfo...

Interviewing Amani Olu, the Brains Behind Bottega Veneta’s Detroit Takeover

There’s no denying the magnitude of Detroit’s deeply rooted arts and culture, which effectively make the city into the tight-knit community it is. Over the last couple of years, there have been a m...

The PR Net 100, 2022

Following a successful debut in 2021, The PR Net is excited to release the second annual ‘The PR Net 100’ list recognizing talent, innovation and influence in the PR agency world. This year, The...

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