The PR Net

Journal

Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works. Emma Chamberlain x Pinterest courtesy of Autumn Communications Carmela Feliciano, VP of Talent & Creator, Autumn Communications What’s work...

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The PR Net Digital Event Recap: 'Rejection-Proof Pitching Workshop'

We got the ultimate education in rejection-proof media pitching in our workshop led by journalist Dylan Grace Essertier, whose work has appeared in Vogue, WSJ Magazine, Condé Nast Traveler, InStyl...

The State of the Metaverse: What Marcomms Pros Need to Know

We've covered NFTs, the metaverse and Web3 a few times now, from our 101-style webinar last year to a couple of recent stories on ways these digital spaces are affecting communications and how the ...

How Technology is Changing PR

Written by Matt Caiola, Co-CEO, 5WPR Technology has affected public relations, and PR professionals everywhere are trying to harness the power of tech to improve their practices. The PR industry...

How Companies Are Advancing DEI in the Marcomms Industry

The past couple of years have seen a renewed – and for some organizations, simply new – focus on advancing DEI across almost all industries. In the marcomms world, we saw brands and agencies steppi...

NYC Hotels on Our Radars Right Now

The pandemic may have caused an international hiatus of hotel openings, but you’d never know that if you walked around NYC right now. From brand new names to old favorites and reopenings, some of t...

Freelancer Spotlight: Melissa C. Welch

Meet Melissa C. Welch, a Connecticut-based marketing communications specialist. From her early days as a PR intern in Paris to running her own biz, Melissa has worked with hundreds of brands throug...

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