The PR Net

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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The PR Net 100: The Brand Guild

The Brand Guild Founded by Barbara Martin and Jayne Sandman, The Brand Guild is a team of experts across PR, marketing, events, social media, branding and creative. The award-winning agency has ...

The PR Net 100: BPCM

BPCM Strategic communications agency BPCM has been an industry leader since its launch in 1999. The forward-thinking firm’s lengthy client roster includes brands across luxury lifestyle categori...

The PR Net 100: Hello PR Group

Hello PR Group Helmed by Erik Perez and Marisa Jones Issa, Hello PR Group is a communications and strategic brand development firm based in Los Angeles. The agency works with clients across desi...

The PR Net 100: KWT Global

KWT Global KWT Global is a leader in brand strategy, public relations and social media that works alongside its consumer specialty agency HL. The agency has offices in New York, Los Angeles, and...

The PR Net 100: THE CONSULTANCY PR

THE CONSULTANCY PR Lauren Urband founded THE CONSULTANCY PR in 2015, the culmination of years spent working for some of the most highly regarded PR firms in Los Angeles and New York. A leader in...

The PR Net 100: ASTRSK

ASTRSK Elliot Tomaeno held posts at PR agencies from NY to LA, London to Paris before founding his own shop, ASTRSK. Tomaeno, who was named on Forbes’ 30 under 30 list, started ASTRSK to pro...

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