Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
There’s been a palpable shift in membership club culture of late: from NYC to LA and SF, members are trading in cocktails and late nights for quiet spaces and restorative activities. This focus on ...
The team at zkipster says it best: "Defining clear goals for an event can be a bit like warming up before a big run. You know it’s healthy, but you’re probably tempted to skip it anyway." This is m...
From international activations to exciting expansions, some of the PR industry's newcomers are quickly climbing the ranks. These five agencies have only been around for five years or fewer and are ...
PR is not dead. Vanessa von Bismarck, Founder and Partner at BPCM, writes on why the relationship with the public is more important for brands than ever.This morning I woke up the subject of my mor...
Who’s ready for some personal PR tips and shameless self-promotion? Molly Schoneveld, owner of Los Angeles PR firm The Storied Group, shares nine personal PR tips that you can use to help get media...
Before hiring an agency to tell your brand’s story, it’s important to ask yourself the right questions. Our founder Lisa Smith shares what you should ask before engaging a PR pro to communicate you...
