Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Some occasions merit more than just a regular reservation. For those special events, nothing feels quite as celebratory as a private dining room. From intimate dinner tables and elegant basements t...
This year, some of the world's most renowned hotel brands will enter new territory and make their debuts in New York and Los Angeles. From major players in the luxury travel world to experts in bou...
We were thrilled to launch The PR Net in Miami late last year, and are excited to have already connected with some of the city's greats. We spoke with Lyndsey Cooper and Chad Fabrikant, co-founders...
Brand consultancy the projects* opines that, without a doubt, the biggest fashion trend of the 2010s was the collab. Read on for their insights on what wowed, what didn't, plus their take on what's...
2019 was proof that experiential marketing is one of the most prolific tools behind a brand’s success. Having produced plenty of content around pop-ups and experiential insights last year, we notic...
The Havas Media team has some strong views for what’s to come next year, including predictions about travel, retail and cannabis.
"2019 threw a lot our way, and I’m sure that 2020 will do the s...