Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
On Day in the Life, we get a glimpse inside the lives of various members. From PR industry insiders to media and event pros, we follow them through a typical (read: glam but busy) day.This week, me...
The influencer space has been a hot topic for us this week, having just hosted our NYC panel on 'Influencer Marketing: Past, Present & Future.' During our discussion, we got an inside look at w...
Whether you're a regular on the events circuit or only RSVP yes every once in a while, chances are you've seen the same, classic catering apps being served. But the top event caterers are getting c...
We've talked a lot about experiential marketing, from the staying power of the pop-up to the art of sponsorship. This week, we're taking a closer look at the younger agencies at the forefront of th...
On Day in the Life, we get a glimpse inside the lives of various members. From PR industry insiders to media and event pros, we follow them through a typical (read: glam but busy) day.This week, me...
From the worlds of fashion and design, editorial and events, PR and communications, we bring you eight women who have transitioned from in-house jobs to start their own businesses. Some put in year...
