Festival season is just around the corner, and The Digital Dept. is here to assist with all your festival marketing needs. Whether you’re seeking content creators to partner with or looking to build out a full-scale campaign, our team can help you with all things influencer. Read on for a few quick tips on optimizing your festival marketing efforts. 

Think outside the box with content and messaging. 

Festival content can become saturated, so get creative with your messaging and content, working with talent who can tailor brand messaging to their own unique content so that personality and storytelling drive viewers to consider your product. 

Harness the power of collaborations. 

Festivals are a great moment to encourage multiple talent to collaborate together for increased reach, or even for your brand to partner with like minded brands for unique collaborative moments. 

Don’t forget the viewers back home. 

Make sure you’re supplementing festival-specific content with inspiration and excitement for all the viewers back home. Showcase both why your brand is a festival must-have and how it can be valuable beyond festival season as well.