Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Our travel plans may have been postponed, but we're ready to make the most of Memorial Day weekend. One of the major takeaways from this week's panel, actually, was around the many ways technology ...
This week we had the honor of hearing from five PR industry figures we admire and respect greatly: HL Group’s Lynn Tesoro, BerlinRosen’s Jonathan Rosen, Susan Magrino of Magrino PR, Sara Fitzmauric...
Last week I attended a digital summit where one of the talking points was ‘Have We Reached Peak Streamification’? It asked about what we can learn from the massive shift towards live UGC content in...
How have travelers’ priorities shifted as a result of COVID-19? What is important to people and what do they care about now? How can the travel industry provide us with what we need and want as a...
COVID-19 has caused disruption to how consumers and media discover, experience and ultimately purchase their beauty products. While much of the world has been thrown into a tailspin, brands and pub...
Without question, our radically changing environment has impacted how we embrace brands operating for the greater good. It is now imperative for business to think differently about corporate citize...
