Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
What an extraordinary time to be a public relations and marketing practitioner. With the current climate of the country stemming from a series of gut-wrenching police brutality racial incidents in ...
As Will Smith said "Racism isn't getting worse, it's getting filmed." Last Thursday night, in our home in SF, next to my husband with my son in the next room, I didn't sleep particularly well. Thou...
This was a heavy ask… to address a group of marketing and communications industry colleagues in the midst of extreme pain, fear and mourning. At first, I didn’t know what to say besides the obvious...
Until this gets better, business as usual is cancelled. Life is not cancelled, but how some people can still take up space in the digital sphere with swipe up to links for more and more stuff and t...
There is no denying coronavirus has turned our country’s economy upside down. Sonia Hendrix, founder of boutique agency GALLERY PR - which services top fashion, beauty and cannabis brands - offers ...
It feels like ages ago when we last savored a beautifully plated, perfectly prepared hors d'oeuvre at an event. Food is such a crucial component for any event, one that we truly miss. Now, these th...
