Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
As we soak up the last few weeks of summer, we're making the most of every moment, rain or shine. Keep the vibe high by planning a vacay (future you will be very grateful), discovering a taste of C...
If we had any doubt about the new climate engendering intra-industry cooperation, that was set aside at our ‘Success in the Current Media Pitching Landscape’ conference this week. Over 200 media re...
On ‘At Home With,’ we virtually visit our members and catch up on their current normal. From recommended reading and podcasts to creative recipes and wellness routines, get to know the network - an...
At the start of July, Harvard Business Review wrote: ‘The Pandemic Is Rewriting the Rules of Retail.' It is true that stores [have reopened] and thus the future of retail has emerged into a new wor...
On ‘At Home With,’ we virtually visit our members and catch up on their current normal. From recommended reading and podcasts to creative recipes and wellness routines, get to know the network - an...
From heads of marketing stem many functions: events, communications, social media and much more, so we wanted to hear directly how their strategies and tactics (and budgets) have been affected by C...
