The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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7 Elements To Have In Your Brand Guidelines

Contributed by CADA Consult Your company has values, a personality, and a mission; all together, you have your brand identity. Your brand identity is how you want your customers to think of you ...

The Top Health Tech & Platforms Enabling Live Safe Events

We recently spoke with leaders in the experiential and event space to hear their expectations for the near-future of live events, which are ramping up this summer. As one pro pointed out, we’re alr...

Contributed by Tim Maleeny, Chief Strategy Officer, Havas New York As rising vaccination numbers merge with the number of people already exposed to Covid, our year-long crawl toward herd immunit...

How to Create A Holistic Instagram Aesthetic

Contributed by CADA Consult Do you want to use Instagram to solidify your brand identity? And are you wondering how to emerge through all the noise? One crucial element is to have a holistic aes...

The Event Pro’s Guide to the Return of Live Events

One of the facets of pre-pandemic life we’ve missed most is IRL events, which we’ve already seen start trickling back into play. The best in the events biz have been strategically navigating this s...

Podcasts have become the medium of the moment for marcomms pros to get their brand executives or clients visibility and influence, but it is a different skill set than traditional media pitching. W...

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