The PR Net

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Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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The PR Net 100: Sandrine Charles Consulting

Sandrine Charles Consulting PR specialist Sandrine Charles started her consultancy in 2016, focusing on fashion, lifestyle and entertainment communications. She’s the brains behind recent projec...

Over 85% of publishing houses now use affiliate marketing programs to drive revenue. We delved into what this means for brand marketers and PR pros in our digital event with Chloe Reznikov, GM, Com...

Custom 3D Video Generates Incredible Results for Influencer Campaign

Skincare brand SkinCeuticals tapped bicom for guidance on creatively highlighting its hyaluronic acid serum products. The team determined that the best way to explain and position the serums in a...

Fall Cocktail Recipes to Start the Season With

The start of fall means it’s time to refresh our closets, kitchens and bar carts to reflect the new season, and one easy way to get in the spirit (pun intended) is with an interesting cocktail. It’...

Event Pro POV: What to Expect this Fall/Winter

Last week we wrote about the return of in-person events at NYFW, which we're seeing in full force all around the city. That prompted us to consider what events might look like in general through th...

What to Expect from NYFW

New York Fashion Week takes over the city September 8-12, with the return of in-person shows and IRL events. Over 90 designers will show their collections in venues all over the city, and countless...

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