The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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Guide to Armory Week 2021

After being rescheduled from March, the Armory Show makes its highly-anticipated return to NYC early in September. We’re particularly looking forward to hosting our annual members’ private receptio...

It can feel as though the influencer marketing landscape is ever shifting, making it a challenge to stay on top of the latest trends and best practices. In our digital event, ‘What’s Next in Influe...

The Most-Wanted Concierge Services Right Now

Concierge services have had to move fast over the past year-plus, hustling to meet client demands that have continued to evolve throughout the waves of the pandemic. From addressing (and enhancing)...

Freelancer Spotlight: Madeline Janning

Meet Madeline Janning, an Oakland-based PR pro. Last year, Madeline took her years of experience at top hospitality agencies to launch her own shop, M. Janning Communications. Since then, her fast-...

Why The Video Game Industry is Impacting Boutique Design

Written by Sheridan&Co Last year, the video game industry was widely documented across the retail sector and how brands were drawing inspiration from this sector when it came to store experi...

The Role of the Modern Modeling Agency Amid the Influencer Scene

With brands tapping content creators for campaigns more than ever before, where does that leave the modeling agency? We tapped Val Emanuel, co-founder of Role Models Management – an ethical model a...

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