As MSQ Sport + Entertainment continues to grow and scale in North America, we’re thrilled to welcome Michael Goon as Executive Vice President, rounding out our senior leadership team.

Michael joins MSQ with nearly 20 years of experience building brands and leading integrated marketing and communications programs. Most recently, he was Vice President of Marketing at Cirkul. Before that, he held senior marketing leadership roles at Anheuser-Busch, where he helped shape iconic brands including Bud Light and Cutwater. Earlier in his career, he led agency teams supporting consumer brands such as Samsung, Visa, DICK’S Sporting Goods, Hello Products, Citi, Fisher-Price, and Chobani.

As EVP, Michael will oversee some of the agency’s key client relationships, serving as a senior strategic partner to our integrated earned marketing accounts. Mike will partner with the executive leadership team across PR, sponsorship, creator, and earned creative to deliver elevated work that is ambitious, bold, and consumer-centric. He will also mentor the teams behind these accounts and help build the next generation of agency leaders.

“Mike has led on both the agency and brand side, delivering award-winning work for some of the world’s best-known brands. That dual perspective is a real asset to our clients and the work we’re shaping for them. Michael pairs creative thinking with a commercial mindset, and he’ll be a tremendous partner to our key accounts and our teams,” said Steph Lund, CEO, MSQ Sport + Entertainment.

“MSQ has built something special in sport and entertainment, and the momentum in North America is real. I’m excited to partner with our clients and the team to build integrated programs that drive brand growth, cultural relevance, and genuine consumer impact,” said Michael Goon. 

Image courtesy of MSQ Sport + Entertainment