Zapwater Communications, an award-winning integrated communications agency, has been selected by Edwards Realty Company to lead social media strategy, content creation, and influencer marketing as they reposition the State Street destination into a new era.

Chicago-based Edwards Realty Company acquired Block 37 in October 2026 and plans to reposition the property as a modern experiential destination built around retail, entertainment, culture, and year-round programming. Zapwater will help introduce this transition to Chicagoans, visitors, and creators, sharing the story of the property’s new ownership and branding.

“Block 37 sits at the 50-yard line of Chicago, and there’s real momentum behind what comes next,” said David Zapata, founder and CEO of Zapwater Communications. “We’re thrilled to help Edwards Realty Company tell a new story to the people and partners who will make it a place people want to keep coming back to.”

“Zapwater Communications has been a trusted partner for years, and we’re excited to have them by our side as we transform this vital asset into a world-class destination that defines the Chicago experience,” said Aaron Gadiel, Senior Vice President for Edwards Realty Company.

Zapwater brings extensive, award-winning experience representing retail and lifestyle centers. Its past work has positioned retail destinations as vibrant hubs for shopping, dining, entertainment, and community engagement and has been short-listed numerous times for retail campaign of the year.