Evins Communications recently opened its doors to a group of graduate students from NYU’s Jonathan M. Tisch Center of Hospitality, giving the next generation of industry leaders a firsthand look at what it takes to succeed in travel PR today.

The students, joined by their professor, Pierre Gervois, spent the evening with Evins team members, Account Director Jenna Koeble, and Senior Account Executive Hayley Breeser, in a wide-ranging discussion covering generative engine optimization (GEO), influencer partnerships, the evolving media landscape, and more.

Attendees also heard about several successful client campaigns launched across the agency, along with the key learnings that shaped them. Hayley led a “day in the life” segment that offered a candid look at what it means to be a PR professional in 2026.

Evins is proud to support emerging talent and to continue building connections with leading hospitality programs like NYU Tisch.

Image courtesy of Evins Communications