Golf Vertical Group, the specialist golf travel group operating under the brands Caria Golf and Par5 Escapes, has appointed FINN Partners as its retained UK PR agency with immediate effect.  

The partnership comes at a landmark moment for Golf Vertical Group, under Co-Founder and Chief Executive Officer Abdullah Hazar’s leadership, following significant business growth and the recent rebranding, which signals an ambitious new phase of expansion for the company.   

FINN Partners’ remit will span Golf Vertical Group’s portfolio of trade and consumer-facing brands, including the B2B Caria Golf and B2C Par5 Escapes, supporting activity across Golf Vertical Group’s global offering.

By leveraging FINN Partners’ deep industry expertise and media relationships, Golf Vertical Group aims to accelerate brand awareness and reinforce its position across the UK travel landscape as a specialist golf tour operator.

FINN will deliver a strategic communications plan for the brands spanning media relations, thought leadership and destination-led storytelling showcasing Golf Vertical Group’s expertise in delivering seamless golf holidays from the UK to destinations around the world. The programme will highlight the breadth of its global portfolio of 25 countries across the world, including emerging and less familiar golf destinations, alongside established international golfing hotspots.

The communications strategy will reinforce Golf Vertical Group’s specialist positioning and commercial strengths, highlighting its expertise across golf travel, its portfolio of consumer and trade brands and its relationships with leading travel suppliers and distribution partners.

FINN will also focus on maximising visibility around key moments in the international golf and travel calendar, alongside Golf Vertical Group’s own partner engagement and trade activity. This will include communications supporting its extensive network of travel partners as well as training initiatives, events and industry partnerships designed to strengthen collaboration and support continued commercial growth.

Abdullah Hazar, Co-Founder and CEO at Golf Vertical Group: “Golf Vertical Group has experienced significant growth, and our recent rebrand marks an exciting new chapter for the business. We have built a strong portfolio of specialist golf travel brands, underpinned by deep industry expertise and an extensive network of partners and suppliers. Working with FINN Partners gives us the opportunity to strengthen our voice in the UK market, raise awareness of the breadth of our offering and showcase the expertise, relationships and passion for golf travel that set our business apart. We’re looking forward to working together to support our next phase of growth.”

Debbie Flynn, Managing Partner, Global Travel Lead, FINN Partners, added:  “Golf Vertical Group is an exciting addition to our travel portfolio, bringing together specialist expertise, a strong partner network and a compelling proposition for both consumers and the travel trade. Golf travel offers a wealth of opportunities for engaging storytelling, from the discovery of emerging destinations to the growing appeal of combining golf with wider leisure experiences. We’re delighted to be working with Abdullah and the team at such a pivotal time for the business. Our focus will be on elevating the Group’s profile, showcasing the breadth of its expertise and building meaningful visibility across the UK travel and golf industries.” 

The FINN Partners Travel portfolio also includes destinations such as Belize, Greater Palm Springs, Orlando, Iceland, The Bahamas and brands including Delta, Avis and Travelzoo.