Factory PR has been named B2B and sustainability AOR for Cotton Incorporated, expanding the agency’s growing work across sustainability, materials innovation, and purpose-driven communications.

Factory will lead proactive strategic communications designed to strengthen Cotton Incorporated’s visibility and authority across broader business, sustainability, and innovation media, beyond textile and sourcing trade press. The remit includes media relations, messaging and narrative development, executive thought leadership, speaking and awards strategy, and translating Cotton Incorporated’s extensive research and technical expertise into stories that connect with both industry and broader audiences.

A major focus of the partnership will be helping bring greater clarity to increasingly complex conversations around materials and sustainability, from natural fibers and microplastics to circularity, textile innovation, and the future of the apparel industry.

The account will sit within Factory’s Technology, Innovation, & Design practice under the PR umbrella, adding Cotton Incorporated to the agency’s growing roster of brands working at the intersection of industries.