Jennifer Bett Communications (JBC) has appointed Kara Kamenec as Vice President of Affiliate and Influencer Marketing. In her new role, Kamenec will lead the agency’s Affiliate and Influencer practice, supporting JBC’s brand roster in turning creator and affiliate partnerships into measurable revenue.

Kamenec brings 15 years of experience building and scaling commerce-driven businesses. She spent nearly nine years at McClatchy Media, formerly American Media, where she built its affiliate and commerce division from a two-person pilot into a 45-person team spanning sales, creator partnerships, and editorial across brands including Us Weekly, Men’s Journal, and Woman’s World.

Earlier in her career, Kamenec served as Ziff Davis’ first Commerce Editor, working at the intersection of content and performance marketing as affiliate media emerged. She is also a frequent speaker on commerce strategy, affiliate performance, and the evolving creator economy.