M+C Saatchi is introducing a new specialist leadership team to deliver Return on Cultural Power.

Karen Boswell steps into the newly created role of Global Chief Transformation Officer. She is joined by Sarah Ellis Davies, Global AI Strategy, Partnerships and Product Lead, and Nic English, Head of Effectiveness Solutions. Together, they will build the products, tools and measurement that put the Group’s creative talent to work on a bigger stage and prove the commercial value of the culture it creates.

Since joining in July 2025, Karen has led the Group’s digital, data and AI transformation across its client-facing businesses and overseen its global product roadmap. She brings more than 15 years of transformation experience, with senior roles at VML, WPP’s The Pharm and adam&eveDDB.

Karen Boswell, Global Chief Transformation Officer, M+C Saatchi, said: “The agency model has fundamentally changed. Every brand is asking the same question: what is culture actually worth to my business? The answer always starts with people. The ideas that move them, and the creative minds brave enough to make them.”

Image courtesy of M&C Saatchi