ATR House of Brands has appointed W Communications to lead culture-first consumer activity across its global travel lifestyle portfolio, spanning Antler and Nere in the UK and Antler and Paravel in the US.

Operating across London and New York, W Communications will combine creative campaigns, cultural strategy, social-first thinking and always-on earned media to build cultural relevance for the Group's brands across international markets.

The appointment comes as ATR House of Brands continues its international expansion. Antler generated £52 million in global gross sales in FY26, while the Group is targeting £100 million by 2029.

The W Communications team will be led across both markets, with Daisy Merrion joining the initiative as part of the agency's leadership team.

Image courtesy of W Communications