Zapwater Communications, an award-winning communications agency specializing in travel, hospitality, and lifestyle brands, announced it has been appointed U.S. agency of record for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End. The agency will lead a strategic communications program designed to elevate awareness of the resort among target luxury audiences through media relations, influencer marketing, and brand partnerships.

The Cliff, a Virtuoso® member resort, is entering an exciting new chapter following significant investment to enhance the property, including an extensive renovation of its guestrooms and public spaces and the introduction of new guest experiences, events, and programming. Known for its dramatic cliffside setting, intimate oceanfront accommodations, and authentic Jamaican hospitality, The Cliff will continue to build on its reputation as one of Jamaica's leading luxury resorts through its partnership with Zapwater.

"We’re honored to have the opportunity to work with the team at The Cliff Hotel Jamaica," said David Zapata, Founder and CEO of Zapwater Communications. "The Cliff is one of those unique resorts that immediately captures your imagination because there is just so much opportunity. Its unmatched setting and genuine sense of place embody everything today's luxury traveler is seeking, and we look forward to sharing its story.”

Zapwater will support The Cliff's repositioning in the U.S. market by introducing the resort's enhanced guest experience to luxury travel, lifestyle, wellness, and culinary media while elevating awareness among affluent travelers through strategic storytelling and influencer engagement. Additionally, the agency will support the resort’s upcoming event programming, including the much-anticipated Jamaica Jerk Chicken Championship. 

The addition of The Cliff to Zapwater’s growing portfolio of luxury hospitality clients further expands the agency’s reach within the Caribbean. With more than two decades of experience representing leading hotels, resorts, destinations, and lifestyle brands, Zapwater will leverage its integrated communications expertise and longstanding media relationships to support The Cliff's continued growth and visibility in the U.S. market.

Image courtesy of The Cliff Hotel Jamaica