Banana Republic Stops in Tokyo for Its September 2026 Campaign

Banana Republic launches its latest campaign and Fall Classics capsule, spotlighting modern utility and timeless craftsmanship with perfect layering pieces that demonstrate the versatility of the collection. Set against the vibrant streets of Tokyo - a city that shares the brand's obsession with detail - the campaign celebrates a spirit of adventure, underscoring the energy and connectivity of moving through life.

The September video anthem captures 24 hours in motion - slipping between night and day across a backdrop of neon signs, noodle bars, and passing trains, all set to the energy of "Stuck in the Middle With You." The campaign journey explores local institutions, from Shibuya’s hidden 50-year-old vinyl record speakeasy, Grandfather’s, to cultural hubs like Yanesen, Shimokitazawa, and Jimbocho.

The capsule brings together a foundation of rich textures - suede, leather, cashmere, wool, and denim- crafted into lived-in, versatile layers for the cooler weather. The collection includes an Archive Reissue 100% leather belted men’s jacket, a statement 100% suede fringe women’s jacket, classic rugby shirts, and a 1970s-inspired motorcycle jacket redesigned for today’s adventures.

Image courtesy of Banana Republic

Banana Republic Stops in Tokyo for Its September 2026 Campaign
Banana Republic Stops in Tokyo for Its September 2026 Campaign

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