Grab your blender and gather your coven—because Midnight Margaritas are officially back! Astral Tequila, the official tequila partner of Warner Bros. Pictures' highly anticipated Practical Magic 2 and featured on-screen in the film, is bringing its bright and crisp tequila to the franchise’s iconic cocktail tradition with the Astral Midnight Margarita. To celebrate, Astral Tequila is launching an original social microdrama starring sisters Brooks (pictured right) and Grace Ann (pictured left) Nader and a series of enchanting in-person experiences inspired by the unbreakable bonds of sisterhood, inviting fans to enter the sequel’s beloved world of moonlit mischief.
Few movie moments have captured the feeling of collective joy quite like the iconic "Midnight Margaritas" scene from the 1998 cult classic Practical Magic, where the Owens women gather in their kitchen to dance, laugh, and raise a glass together when the clock strikes midnight. Now, as fans 21+ prepare to see Practical Magic 2 in theaters, they can recreate this beloved ritual with the Astral Midnight Margarita, made with Astral Tequila Blanco, coconut, and fresh lime juice, ready to be blended up whenever the night calls for a little extra magic.
“The ‘Midnight Margaritas’ tradition embodies the same energy that’s at the heart of Astral Tequila: the best nights are made brighter by the people you share them with, especially with an Astral Midnight Margarita in hand,” said Jenn Rapp, Director, Portfolio Tequila & Mezcal at Diageo North America. “With its agave-forward, citrus profile, Astral brightens every cocktail, making it the perfect tequila for moments of connection."Keeping the blenders whirring and the sisterly magic flowing, Astral is premiering "It’s Midnight Somewhere," a five-part social microdrama starring real-life sisters, models, and television personalities Brooks and Grace Ann Nader. Told through reality TV-inspired confessionals, the series follows the sisterly duo as an evening of Astral Midnight Margarita-making takes an unexpected turn, sending them on a mysterious adventure filled with humor, twists, and sisterly shenanigans.
“Honestly, this felt very on brand for us,” said Brooks and Grace Ann Nader. “Sisters, Astral Midnight Margaritas, a little harmless chaos, and quoting Practical Magic all night? Say less! We had the best time bringing ‘It’s Midnight Somewhere’ to life, making each other laugh, and paying homage to a movie that’s all about the importance of sisterhood.”
Astral Tequila and Practical Magic 2 are hitting the Owens witches’ road with the “It’s Midnight Somewhere” Margarita Tour, stopping in four cities ahead of the film’s release in September. Fans 21+ can visit the custom-wrapped trailer to enjoy Astral Midnight Margaritas and bewitching activities including Tarot Card readings, photo opportunities, and giveaways. After initial stops at the Tall Ship in Boston and the Salem Witch Fest, fans 21+ can experience the “It’s Midnight Somewhere” Margarita Tour in Chicago and New York City this summer:
If you are interested in watching all five mini-episodes of “It’s Midnight Somewhere”, you can click HERE to watch on Astral Tequila’s YouTube Shorts, HERE for Instagram, or HERE for TikTok.
Image courtesy of Astral Tequila
