Malibu, the world's leading white rum-based coconut spirit, and fashion, lifestyle, and beauty brand LoveShackFancy brought their signature pink summer to Montauk with an exclusive pop-up experience.

Taking over The Surf Lodge, one of the East Coast's most iconic summer destinations, the limited-time activation invites guests to experience the brands' shared spirit of sunshine, style, and celebration. Visitors can enjoy tropical Malibu Pink cocktails, picture-perfect photo moments, and shop exclusive co-branded merchandise available only at The Surf Lodge Boutique throughout the weekend.

Together, Malibu and LoveShackFancy celebrate the confidence, creativity, and friendship that define both brands, creating an unforgettable summer experience for consumers.

Image credit: David Benthal/BFA and Desert Pine Co2