IMAGINE PR has been appointed as the North American Public Relations Agency for Louma Country Hotel.
Set within 100 acres of rolling West Dorset farmland, with sweeping views of The Jurassic Coast — England's only natural UNESCO World Heritage Site —Louma Country Hotel acts as both a destination and a base for exploring the wider south-west of England. A working estate of horse stables, livestock, vegetable/fruit crops, woodlands and a flourishing 33-acre vineyard, Louma is a welcoming country hotel where the land shapes every stay — pairing characterful accommodations, farm-to-fork dining, wellness, farm tours and vineyard experiences into every aspect of the guest stay.
Accommodations
Unlike traditional English countryside homes, Louma has been created within the original footprint of the estate's historic farm buildings, with restoration that honors the heritage of the site while introducing a level of contemporary comfort that is both warm and personal, allowing the old and new to sit side by side. Guests can choose from rooms/suites in the elegant Main House, the Stone Barn, and the Timber Stables, or — for families wanting more space — The Furrow, with two double bedrooms and a generous sitting room. Those looking for an even closer connection to nature — Louma's Shepherd Huts are a whimsical sleep outing featuring colorful interiors and roofs designed to bring the night sky directly in.
Dining
At Louma Country Hotel, dining is at the heart of the guest experience, with an immersive, full-board farm-to-fork concept rooted in the estate’s 100-acre working farm and vineyard. With breakfast, lunch, and dinner included in every stay, each day unfolds around the estate’s table, inviting guests to slow down and experience the surrounding landscape through its food. Menus are guided by the seasons and shaped around ingredients grown, raised, gathered and foraged across the property complemented by produce from trusted local suppliers. The result is a relaxed yet elevated farm-to-fork dining experience that connects each plate to the surrounding West Dorset landscape.
Activities
Designed with depth of experience in mind, days at Louma unfold according to the rhythms of the estate. Guests might begin with a guided ride through the West Dorset countryside, forage for ingredients later served at dinner, wander the vineyard, or join the morning animal feed on the working farm. Woodland walks, wild swimming, yoga, Pilates, and spa treatments offer a slower counterpoint, while garden tours and countryside runs invite a deeper connection to the landscape. The experience is immersive without feeling overly scheduled, allowing guests to move between farm life, outdoor adventure, and restorative wellness entirely at their own pace. For families with young ones, Little Louma makes country life especially inviting with indoor and outdoor pools, a woodland-inspired playground, dedicated children’s menus, treasure hunts and hands-on farm experiences ranging from animal feeding to nature walks across the estate.
Wellness
A short stroll through the estate gardens leads to Louma's Wellness Barn & Spa, a standout facility that goes well beyond what guests might expect of a country hotel and a place where holistic treatments with breathwork, gentle craniosacral therapy, and personalized nutrition await. An indoor pool and a heated outdoor pool are complemented by a fully equipped gym — Technogym cardiovascular machines, Peloton bike, a Concept rower, and a comprehensive range of resistance equipment.
About Louma Country Hotel:
Louma Country Hotel is a nature-led country retreat where refined hospitality, wellness, and regenerative living come together to create experiences of quiet luxury. Set on a historic family farm, Louma offers immersive stays rooted in authenticity, thoughtful design, and a deep connection to the natural world.
Sustainability shapes every aspect of life at Louma. Free-range, grass-fed livestock are raised with care, while more than 30 seasonal crops and over 100 heritage fruit and vegetable varieties are cultivated using natural farming practices. Patient, low-intervention winemaking produces wines that express the character of the land.
More than a destination, Louma is a legacy—created to be experienced across generations. Louma Country Hotel is part of the same family of distinguished hospitality destinations as Saxon Hotel, Villas & Spa, Steyn City, and the reimagined Shambala Private Game Reserve, reopening in 2027. For more information visit: https://loumacountryhotel.co.uk/
About IMAGINE PR:
IMAGINE PR is a boutique public relations agency specializing in experiential, high-end travel and tourism. Known for its proactive, creative, and results-focused approach, the agency has earned widespread recognition for its exceptional work in the industry. In both 2024 and 2025, IMAGINE PR was named one of the top public relations firms in America and one of the best PR firms in luxury travel by Observer, further solidifying its position as a leader in luxury and destination PR. In 2024 and 2025, IMAGINE PR was also honored with a PR Net 100 Best Agencies award, recognizing its ongoing commitment to innovation, strategic media outreach, and impactful campaigns. With a team of passionate professionals, IMAGINE PR brings brands closer to their audiences through targeted, effective communication. For more information and a detailed client list, visit: https://www.imagine-team.com
