To celebrate the launch of the Tissot Seastar 1000 36mm, Tissot transformed influencer gifting into an interactive summer treasure hunt across New York City and Miami.

Each custom PR box was filled with real sand, inviting creators to uncover the watch with a miniature shovel before following a custom map to their nearest Tissot boutique. Inspired by the excitement of discovering hidden treasure, the experience encouraged authentic storytelling while showcasing the Seastar 1000 36mm and its vibrant aquamarine dial.

Blending experiential design with seasonal storytelling, the campaign reinforced Tissot's spirit of innovation and modern Swiss craftsmanship.

Image courtesy of Tissot