Krupa Consulting welcomes two new clients to its roster. These clients include:

• Blinkjoy: Blinkjoy is one of the fastest-growing consumer eye wellness brands, creating products that help people build simple daily routines for dry, tired and irritated-feeling eyes. Sitting at the intersection of wellness, beauty and eye care, Blinkjoy is modernizing an outdated category with premium heat therapy, rechargeable heated eye masks, moist heat compresses, overnight eye protection and lid hygiene solutions to help prevent styes. With an estimated 40 million Americans suffering from dry eye disease, and screen time increasing, Blinkjoy is reimagining eye care through thoughtfully designed products that prioritize comfort, consistency and ease of use. We are now representing the brand across earned media and influencer engagements.
  
  
• Miracle Mama: Founded by entrepreneur and mother Whitney Rowell, Miracle Mama began in 2015 with a homemade lactation cookie recipe and has grown into a functional snack brand supporting women through every life stage — from its signature Miracle Milkookies® for postpartum mothers to a perimenopause-focused cookie launching this fall. We are now representing the brand across evergreen press strategy and influencer engagement.