PURPLE has announced its representation of W Aspen, Aspen's premier luxury lifestyle hotel and social destination located at the base of Aspen Mountain.

Set against the backdrop of Aspen Mountain, W Aspen blends contemporary alpine design with the spirit of the Rockies. The property offers a fresh take on the mountain escape, where vibrant social spaces, elevated dining, and curated programming reflect Aspen’s adventurous energy year-round.

Design throughout the hotel draws from local influences, the glamour of 1970s Aspen, and the warmth of a classic Swiss chalet, brought to life through rich wood finishes, sloped rooflines, and fireplace-inspired W MixBars that create a distinct sense of modern mountain living.

Home to Aspen’s largest rooftop venue, W Aspen features 88 guestrooms, suites, and exclusive Sky Residences, all designed with a bold, modern alpine aesthetic and panoramic views of Aspen Mountain. Guests can experience 39 Degrees for a delicious breakfast buffet in the summer or a cozy après-ski gathering in the winter, head over to Hidalgo for craft cocktails and agave spirits, and the WET Deck rooftop, which holds the property’s pool, hot tub, live entertainment, and jaw-dropping views of the surrounding area.

Image courtesy of W Aspen