Summerside Creative, a social media and creative agency specializing in hotels and restaurants, announces that it has been named social media agency of record for Ace Hotel & Swim Club Palm Springs, in partnership with Schulte Hospitality Group.

This appointment further strengthens Summerside's growing hospitality portfolio while expanding the agency's presence in Palm Springs, a market long defined by mid-century design and boutique hotel culture. Ace Hotel & Swim Club has built its reputation as a downtown Palm Springs fixture, known for its 179 guest rooms, two pools, on-site spa, and King's Highway restaurant, an identity as distinct as it is well established.

Summerside will lead social strategy, content creation, photography, videography, and day-to-day management across the hotel's social channels, while working closely with the Schulte Hospitality Group team to bring the property's voice and visual identity to life online.

 "Ace Hotel & Swim Club has such a distinct brand and point of view, and that's exactly the kind of property we love working with," said Ashley O'Neal, Founder & CEO of Summerside. "Our job is to take what already makes this place special and make sure it shows up online exactly the way it feels in person. We're thrilled to be teaming up with the team at Schulte Hospitality Group on this one."

Unlike a traditional social media retainer, Summerside's approach embeds an in-house creative team directly into the property's day-to-day marketing, pairing professional photo and video production with hands-on strategy and design. For a property built around its look and feel, that on-the-ground creative presence is the difference between social content that performs and content that actually captures what makes Ace Hotel & Swim Club worth visiting.

Through this partnership, Summerside will elevate Ace Hotel & Swim Club's visibility across social channels, reinforcing its standing as one of Palm Springs' most recognizable hotel experiences. About Summerside Summerside is a social media and creative agency specializing in hotels and restaurants, offering social media marketing, photography, videography, and branding and design. The agency is built on the belief that great marketing feels like hospitality itself: seamless, intentional, and infused with heart.

Media Contact Ashley O'Neal Founder & CEO, Summerside hello@summersidecreative.co