CIIC PR, the award-winning public relations and communications agency specializing in hospitality, lifestyle, luxury travel, and real estate, announces that it has been named Agency of Record for Drey Hotel and Terraces at The Drey, an innovative travel and lifestyle destination located within The Village Dallas.
This appointment further strengthens CIIC PR's growing portfolio while expanding the agency's presence in one of the country's fastest-growing hotel markets. As Dallas continues to experience unprecedented development in the travel and tourism space, Drey Hotel and Terraces at The Drey introduce a new approach to luxury accommodations: one centered on community, wellness, and integrated lifestyle experiences.
CIIC PR will lead strategic communications, media relations, thought leadership, influencer relations, and brand visibility initiatives surrounding the opening of Terraces at The Drey, while elevating awareness of the broader ecosystem within The Village Dallas.
“Drey Hotel and Terraces at The Drey represent exactly the kind of innovative hospitality concept we love to champion," said Carolyn Izzo, CEO & Founder of CIIC PR. "This launch gives us the opportunity to introduce a truly compelling story to both regional and national audiences, and we couldn't be more energized to bring it to life.”
Unlike traditional hotel concepts, Terraces at The Drey embraces the emerging concept of "resitality," a lodging model that integrates the comfort and connection of residential living with the service, design, and amenities of a luxury hotel. Designed for business and leisure travelers, extended stays, and groups alike, the property offers a larger lifestyle experience centered around belonging, community, and togetherness.
Through this partnership, CIIC PR will enhance Drey Hotel's visibility and positioning, showcasing the property's distinctive hospitality offerings while reinforcing its status as one of Dallas' leading destinations for elevated accommodations, dining, recreation, events, and community-focused experiences.
