BPCM has announced the appointment of Christian Langbein as Executive Vice President of Growth & Strategy.

Building on BPCM’s recent leadership evolution in late 2025 and continued investment in its globally integrated offering, Christian will lead the agency’s Growth & Strategy practice, overseeing brand strategy, positioning, campaign development and partnerships across experiential and commerce.

Christian’s role will also strengthen the connective tissue across BPCM’s divisions (Fashion & Accessories, Beauty & Wellness, Consumer Lifestyle, Travel & Hospitality, Wine & Spirits) and practices (Influencer & Celebrity, Corporate Communications & Sustainability Consulting), helping clients draw on the full breadth of the agency’s expertise while identifying new opportunities across existing relationships and the new business pipeline.

Based out of the agency’s New York office, Christian joins BPCM with more than 15 years of communications, marketing and brand leadership experience, including work with global brands such as Prada and Allergan Aesthetics, an AbbVie company. 

Image courtesy of BPCM