Introducing TishTash x SMS Data-Led Innovation

TishTash is proud to be representing SRMG Media Solutions (SMS) - the commercial engine turning one of the region's biggest media legacies into its sharpest data-led advertising play.

SMS is the commercial and advertising arm of Saudi Research and Media Group (SRMG)  - a media group with roots back to 1972, representing a portfolio that includes Arab News, Asharq Business with Bloomberg, Sayidaty, Billboard Arabia and Thmanyah, and reaching 270M+ people across MENA via 25+ media brands. 

What's changing is the model: SMS is building its proposition around first-party data and AI-driven audience intelligence, positioning itself as a genuinely fresh, cutting-edge voice in how the region thinks about media buying and audience targeting  - backed by real scale (3,900+ campaigns for 600+ advertisers in 2025 alone) and most recently formalised through a new role as the official TikTok Advertising Sales Partner in Saudi Arabia.

Logos courtesy of TishTash and SRMG Media Solutions

Introducing TishTash x SMS Data-Led Innovation
Introducing TishTash x SMS Data-Led Innovation

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