Parasol, an integrated brand marketing and communications agency specializing in the luxury lifestyle and hospitality sector, has been named U.S. Agency of Record for Château Minuty, the prestigious wine estate located in the heart of the French Riviera. Recognized for amplifying world-class hospitality brands, Parasol will lead public relations, influencer marketing, and strategic partnerships in the American market for Château Minuty and its portfolio of wines.
Founded in 1936 on the Saint-Tropez peninsula, Château Minuty has evolved into one of Provence's most recognized wine estates, a family-owned enterprise for more than three generations, celebrated for producing elegant wines that embody the Mediterranean art de vivre. Grown across 220 hectares of exceptional coastal terroir, Minuty wines are distinguished by their freshness, balance, and luminosity—an unmistakable style shaped by sea breezes, abundant sunshine, and meticulous attention to quality at every stage of winemaking. From sustainable vineyard practices to hand-harvesting across the estate, every bottle reflects a commitment to preserving the character and authenticity of Provence.
Today, Château Minuty is enjoyed in more than 100 countries and has become a global benchmark for premium Provence rosé. Its collection—including Minuty M, Minuty Prestige Blanc and Rosé, Rose et Or, and Château Minuty 281—captures the distinctive oenological features: rich aromatic expression combined with elegance, freshness, and lightness. Guided by nearly a century of expertise, Château Minuty continues to evolve while remaining deeply rooted in its Saint-Tropez origins, craftsmanship, and effortless elegance that have defined the house for generations.
As the U.S. Agency of Record, Parasol will drive integrated communications initiatives that strengthen Château Minuty's presence in America through earned media, strategic storytelling, influencer partnerships, and collaborations that reinforce the brand's unique position within the luxury wine and lifestyle landscape.
Image courtesy of Château Minuty
