Creative PR agency, The Romans, has launched the second phase of its Heineken® x F1® Season Ticket campaign for the global beer brand - a global competition to find the holder of the one-of-a-kind pass for 2027.

In a video posted on social media, current Season Ticket holder Brandon Burgess calls on the connections he’s made on his F1 journey - including four-time World Champion driver Max Verstappen, F1TV presenter Laura Winter and Matt & Tommy from the P1 Podcast - to help him spread the word and encourage fans to enter. 

The Season Ticket - which captured the F1 community when it was announced last year - includes access to every single race on the calendar with the best grandstand seats, travel, and accommodation included.

It will unlock a year-long adventure for the lucky holder that takes them to every corner of the world. At each destination, they'll have the opportunity to connect with fellow Formula 1 fans, sharing the passion, excitement, and camaraderie that make the sport a truly shared experience.

Heineken® x F1® Season Ticket holder Brandon Burgess says, “It’s been amazing to see how many people have connected with my journey over the past 18 months. From the new friends I’ve met at races, to people on social media and a couple of famous faces too, I’ve been able to bond with so many people over our shared love of F1. Winning the Heineken® x F1® Season Ticket was so surreal, and I still can’t quite believe what an incredible opportunity I’ve been given. It’s a lot of pressure to pick the next holder of this coveted pass, but thankfully I’ve got some good friends I can call for a bit of help. I’m so excited to give someone else the opportunity to experience this crazy ride for themselves”.

Jack Moriarty, Associate Creative at The Romans, says, “When we launched the Season Ticket last year, we always knew we wanted to offer fans around the world the chance to get their hands on this coveted pass. We’ve worked closely with Heineken and F1 to bring this to life in a way that shows that the Season Ticket is not just about seeing the on-track action but also an incredible opportunity to forge new friendships with people all around the world. Brandon’s experience demonstrates that fandom is one of the quickest ways to spark an instant connection between strangers, and we can’t wait to see who gets to be next.”

The Heineken® x F1® Season Ticket builds on the brand’s long-standing partnership with Formula 1® by continuing to evolve how the brand brings fans closer to the sport and celebrating the power of connections created through fandom. Through F1® Fanzones presented by Heineken® 0.0, global activations, F1® Arcade experiences, and year-round content and campaigns, the partnership continues to redefine what fan engagement looks like in modern sport. 

To watch the announcement video, please click HERE. If you are interested in the chance to win the Heineken® x F1® Season Ticket for 2027, please click HERE.

Image courtesy of The Romans