CIIC PR, the award-winning public relations and communications agency specializing in lifestyle, hospitality, and real estate, announced it has been named Agency of Record for The Resorts Companies, a 100% employee-owned hospitality, timeshare, resort management, and real estate organization headquartered in Massanutten, Virginia.

The appointment reflects continued growth for CIIC PR’s real estate and hospitality portfolio and expands the agency’s work across destination development, resort experiences, and active adult communities.

As Agency of Record, CIIC PR will lead strategic communications, media relations, thought leadership, and brand visibility initiatives across The Resorts Companies' portfolio, supporting both established destinations and future developments. 

“Partnering with The Resorts Companies reflects an exciting opportunity to support a portfolio that spans hospitality, destination development, and residential real estate,” said Carolyn Izzo, Founder & CEO of CIIC PR. “Their destinations and communities are designed around experience, connection, and evolving consumer lifestyles, and we look forward to helping elevate awareness across the portfolio.”

The Resorts Companies operates a portfolio spanning hospitality, recreation, and residential living, including Massanutten Resort, the company’s flagship four-season destination in Virginia’s Shenandoah Valley; Wilderness Presidential Resort, an outdoor recreation destination in Spotsylvania County offering RV sites, cabins, lakes, and family experiences; ShenandoaH2O, the new waterpark hotel opening at Massanutten Resort in Fall 2026; and BluestonePeak at Massanutten Mountain℠, the company’s 55+ active adult residential community currently in development.

ShenandoaH2O will introduce a new hospitality experience to the Shenandoah Valley, combining accommodations with integrated indoor and outdoor waterpark attractions designed for multi-generational travel.

The partnership also includes major support for BluestonePeak at Massanutten Mountain℠, which is designed around recreation, wellness, and outdoor living. Located within the broader Massanutten community, residents will have access to resort amenities including golf, trails, pickleball, entertainment, and year-round programming.