Pura Vida Miami, the all-day café and lifestyle brand, announces the opening of its newest South Florida café at Palms at Town and Country in Kendall, debuting July 9, 2026. Following the success of its Dadeland Mall café, Pura Vida Miami is deepening its presence in Kendall with its second location in the neighborhood. The opening underscores the brand's continued commitment to its home market, further strengthening its presence in one of Miami-Dade's most established residential communities.
Located at Palms at Town and Country, the popular Kendall shopping, dining, and entertainment destination, the new café marks Pura Vida Miami's second location in the area. For the proudly Miami-born brand, the expansion reflects a continued focus on deepening its presence in the neighborhoods that have shaped its growth.
"The response to our first Kendall opening at Dadeland Mall has been incredibly rewarding, and we're profoundly grateful for the opportunity to continue serving this community. Kendall is home to so many families, professionals, and longtime residents, and we're excited to become an even greater part of everyday life here," said Omer Horev, Co-Founder and CEO of Pura Vida Miami.
To celebrate the opening, the first 50 guests on Thursday, July 9th, will receive a complimentary limited-edition Coconut Cult ‘Miami Coco Loco’ jar with purchase, while supplies last. Pura Vida Miami will continue the festivities with a Grand Opening Weekend on Saturday, July 11, and Sunday, July 12, featuring complimentary family-friendly programming from 10 a.m. to 2 p.m. each day in partnership with State of Kid and Inter Miami FC. Guests can enjoy complimentary soccer-inspired creative experiences for kids, featuring hands-on art and sensory activities in celebration of the World Cup Quarterfinals. As the Official Health Foods Partner of Inter Miami CF on Saturday, the brand is also planning a special appearance by an Inter Miami player, along with a photo opportunity featuring the Club's first-ever MLS Cup championship trophy.
True to the brand’s core philosophy, the menu is anchored in high-quality sourcing, thoughtful preparation, and vibrant flavors. Prepared without the use of seed oils, the offerings emphasize fresh, seasonal ingredients, whole grains, and premium proteins, including Pura Vida Miami’s recently introduced 100% grass-fed and grass-finished steak. Guests can enjoy signature avocado toasts, pasture-raised egg dishes, customizable salads, wraps, bowls, artisanal coffee, matcha, cold-pressed juices, smoothies, açaí bowls, and fresh-baked goods. Designed to appeal to a broad range of dining preferences, the menu includes vegan, gluten-friendly, and more indulgent options.
Just in time for summer, Pura Vida Miami is introducing two refreshing seasonal beverages available at most Pura Vida Miami locations. The Watermelon Refresher combines fresh fruit, lemon juice, and coconut water for a light, hydrating option, while the Whipped Coco Americano pairs the energizing boost of double espresso with hydrating coconut water, coconut sugar, and a whipped cool foam - the first of its kind for the brand - for a refreshing twist on the classic iced coffee.
The Kendall location reflects Pura Vida Miami’s clean, coastal-inspired, design-forward aesthetic, with natural materials, warm wood tones, and greenery creating a bright, welcoming environment. Designed as an all-day destination, the space offers both indoor and outdoor seating, encouraging guests to gather, work, and unwind throughout the day.
Image courtesy of Pura Vida Miami
