M+C Saatchi Group is proud to share it has been appointed as HUGO BOSS' Global PR & Communications agency.

Following a competitive pitch process, the agency's integrated international team will lead global communications for BOSS and HUGO, alongside local market remits across the UK, DACH and US.

Together, M+C Saatchi Group will help drive brand awareness and cultural relevance across fashion, sport, art, culture and digital engagement, supporting everything from product launches and sporting partnerships to fashion shows, global events, store openings and retail activations.

The collaboration comes as BOSS and HUGO continue to build on a series of high-profile cultural partnerships and brand initiatives, including the Australian Open, BOSS Open, Laver Cup, Aston Martin Aramco Formula One Team, The Open, Hahnenkamm Races and the Art Basel Awards.

M+C Saatchi Group is excited to begin this journey with the HUGO BOSS team and help bring the next chapter of both brands to life around the world.

Image courtesy of M+C Saatchi Group