D S Simon Media, a recognized innovator in broadcast public relations and AI search optimization, is celebrating its 40th anniversary on July 4th. "Obviously, a lot has changed during those 40 years, but what has stayed the same is the importance of discoverability for organizations and our ability to help them be found,” says founder and CEO Doug Simon.
The firm launched in 1986 with $2,000 in Mr. Simon’s bank account. “I can’t say I expected the level of accomplishment we’ve achieved,” says Simon, “but, fortunately, I learned early on that if I just hired great people, there was no limit to what we could achieve for our clients and the people who work here.”
Among its early achievements, D S Simon Media helped launch Disney.com and announced the FDA approval of Viagra via video sent to TV news stations. 33 years ago, it was one of the first companies to produce a satellite media tour. The tour promoted the United Negro College Fund’s annual telethon and featured Lou Rawls as the spokesperson.
In 2025, the company introduced the industry’s first AI-Powered Broadcast Media Tour™ which both earns media and enhances GEO. “The success of the AI-Powered Tours is powering our expansion as we are building out multiple studios and control rooms to handle the growth,” says Simon.
Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. The firm boasts repeat business from more than 95% of its clients and has won more than 125 industry awards.
As part of its celebration, the company will be talking with 40 senior PR pros on the state of the industry today and where it's headed. They’ll be sharing these answers on its highly rated “PR’s Top Pros” podcast.
“We’re really proud of what we’ve accomplished and even more excited about what the future holds,” adds Simon.
To read more and watch a special anniversary video, please click HERE. The first episode of the special “PR’s Top Pros” podcast series will debut in mid-July. To learn more or express interest in participating, please email PrsTopPros@dssimonmedia.com.
