Toronto-based independent communications agency Chimera Collective has been appointed to support Pinterest Canada’s consumer communications efforts.

The partnership encompasses ongoing media and creator relations, editorial storytelling, culturally relevant moments, and event support, with a focus on strengthening Pinterest’s presence across lifestyle, business, and tech media in Canada.

“Pinterest has long been a source of inspiration and a barometer for what's resonating with consumers. We're excited to help translate their insights and tools into stories and experiences that connect with Canadian audiences in meaningful ways,” said Courtney Khimji, Founder and CEO, Chimera Collective.