Jennifer Bett Communications (JBC) is proud to announce a new brand to its fashion roster – SET, the Los Angeles-based lifestyle brand known for creating elevated essentials. 

Founded in 2018 by Lindsey Carter, SET is a Los Angeles-based lifestyle brand known for creating elevated essentials that seamlessly bridge performance and everyday style. Built on the belief that activewear should work just as well for workouts as it does for daily life, SET has cultivated a loyal following through its thoughtfully designed silhouettes, premium fabrics, and highly anticipated color drops.

Images courtesy of SET