Odd Sox, the Tampa-based licensed accessories brand behind collaborations with Cheez-It, Pringles, Pop-Tarts, Cheetos, Pepsi, Liquid Death and more than 100 other global brands, is bringing ODDMART to Miami’s iconic Wynwood Arts District - a fully immersive pop-up store designed to look like a retro grocery and convenience store where everything on the shelves is actually Sox.
Following its successful world premiere in Tampa over Memorial Day Weekend, the pop-up arrives in Miami before continuing on to Las Vegas, New York City, and Tokyo later this year.
Guests walk in expecting chips, cereal, candy, and canned drinks. Instead, they find aisles stocked with Sox packaged inside the actual branded packaging of the products that inspired them. A Cheez-It box. A can of Liquid Death. A bag of Cheetos. Each one houses a licensed Odd Sox product built around that brand’s iconic design. The store is designed to be walked through, shopped, and photographed, with larger-than-life installations, interactive displays, a live DJ, rotating activations, special celebrity appearances, and a custom exterior graffiti piece by Miami artist Golden 305 that ties the experience directly to Wynwood’s mural and graffiti culture.
Inside, the official brand partners bring the event to life. Cheez-It headlines as a main sponsor, alongside featured partners Pringles, Pop-Tarts, Cheetos, Dude Wipes and more. Their packaging lines the store’s custom-built aisles.
In addition to the retail experience, Odd Sox is planning community-driven initiatives tied to charitable partners. More details will be announced closer to opening.
“We’ve built a global brand around turning the world’s most recognized names into products people actually want to wear,” says Ahmad Akar, founder and CEO of Odd Sox. “ODDMART is that idea brought to life in physical form, and Wynwood felt like the perfect home for it. As one of the most creative neighborhoods in the world, it represents exactly the kind of energy we built this experience for.”
Image courtesy of Odd Sox
