1Milk2Sugars, the award-winning integrated communications agency with offices in New York, Toronto, and Montréal, announces its appointment as agency of record for ChapStick, one of America's most iconic lip care brands.

The partnership comes at an exciting new chapter for the brand as ChapStick, part of the Evermark portfolio, reimagines the future of lip care through the launch of its new Hydrabalm collection, featuring a modern tube format, elevated packaging, and expanded skincare-inspired formulations designed to meet the evolving needs of today's beauty consumer. The launch marks a significant milestone in the brand's evolution, building on more than 135 years of heritage while introducing a fresh, contemporary vision for the future of lip care.

"We're incredibly excited to partner with such an iconic brand at a transformative moment in its evolution," said Tyler Williams, Managing Director at 1Milk2Sugars. "ChapStick has long been a household name, and we're thrilled to help introduce this next generation of innovation to consumers through culturally relevant storytelling, integrated communications, and meaningful creator partnerships."

As agency of record, 1Milk2Sugars will lead the brand's U.S. public relations strategy, overseeing earned media, thought leadership, product launch communications, influencer engagement, and integrated brand storytelling to support ChapStick's continued momentum as it redefines modern lip care.