The Brand Guild, the fully integrated communications and marketing agency known for building category-defining consumer brands, today announced continued momentum in its Food & Beverage practice through the addition of Graza and Rip Van to its client roster.

The announcement reflects strong growth across the agency's food and beverage, consumer lifestyle, and CPG portfolio, which includes partnerships with leading brands such as Sweetgreen, Jeni's Splendid Ice Creams, OpenTable, Levain Bakery, Spindrift, Oh My Mahjong and Jonathan Adler. As companies increasingly seek integrated communications, public relations, influencer marketing, affiliate marketing, executive visibility, and brand storytelling programs, The Brand Guild continues to expand its capabilities and leadership to meet evolving demand.

As part of this momentum, The Brand Guild has been named Agency of Record for Graza, the olive oil brand that has redefined the category through its modern approach to product design, storytelling, and consumer engagement. The agency will provide public relations and affiliate marketing support, including strategic storytelling, executive visibility, and product launch communications as Graza continues to expand its presence and cultural footprint.

As AOR for Rip Van, the better-for-you snack company known for reimagining classic treats with less sugar, The Brand Guild will lead public relations efforts supporting Rip Van’s next phase of growth. TBG’s work will focus on consumer, trade, and business media engagement, brand storytelling, and executive thought leadership.

“Food and beverage is one of the most dynamic consumer categories right now, and the brands that break through are the ones that can connect product, culture, commerce, and credibility,” said Jayne Sandman, Co-Founder and Co-CEO of The Brand Guild. “Graza and Rip Van are exactly the kind of companies we love to partner with: distinctive brands with strong products, passionate communities, and significant room to grow. We thrive in that space between consumer love and business momentum by helping brands earn attention, build authority, and show up in the places where culture, retail, and discovery happen.”

“The strongest companies today are building far more than products. They’re creating communities, shaping culture, and earning lasting loyalty,” said Barbara Martin, Co-CEO and Co-founder of The Brand Guild. “Brands like Graza and Rip Van understand how to connect with consumers in meaningful ways, and we're excited to help amplify their stories as they continue to grow. Their momentum reflects what we're seeing across the category, where brands are looking for integrated partners that can drive both awareness and business impact.”

Images courtesy of Graza and Rip Van