To celebrate the launch of its new Sculpting Pomade, Moroccanoil transformed one of NYC’s most popular sports-viewing destinations into a fully branded experience, bringing together editors, influencers, VIP guests, and was co-hosted by NFL player Braxton Berrios for an evening that merged beauty, grooming, sports, and nightlife.

The event took place during one of the most memorable NBA Finals games, as attendees watched the Knicks make the largest comeback in the Finals’ history, turning the event into an incredible celebration of New York culture. 

The partnership also extends to the consumer. Rocco's Sports & Rec's is notoriously hard to get into – especially on game days – so Moroccanoil is making it a bit easier with an exclusive branded table. Fans can visit Moroccanoil’s Instagram for a chance to win one of these coveted reservations and experience one of NYC’s buzziest sports destinations firsthand.

And if fans don’t score a reservation through the giveaway, the Moroccanoil table will also be available to book through Rocco’s reservation platform from June 11 – July 27. Every Moroccanoil reservation will come stocked with some of the brand’s hero products, ensuring guests look their best whether they’re cheering on their favorite team or mingling with the many singles Rocco’s has become known to attract.