To celebrate their worldwide campaign centered on its PDRN Collagen Glow Facial Serum Spray featuring Kendall Jenner, Anua brought “Dew On The Go” to life with an immersive pop-up experience in New York City. Inspired by the ease and romance of a European summer escape, the pop-up invited guests to discover the products and brand Kendall uses to achieve her dewy skin. Guests were immersed in the world of Anua through a series of sensorial, photo-worthy touchpoints, including a mist reception, product discovery moments, a photo booth, the Dew Fountain, Dew Café, and a curated gift shop experience. Guests also enjoyed a live demonstration led by celebrity makeup artist Mary Phillips, who showcased how the PDRN Collagen Glow Facial Serum Spray can be incorporated into makeup prep to create a hydrated, radiant base.